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Our Simple Philosophy

Kindness is at the heart of everything we do


Right from the get-go, the Simple® philosophy has always been about being kind to skin, even the most sensitive, because all skin can be sensitive at times.

1. Our free-from list

At Simple, we’re all about saying no to skin irritants. What we leave out of our products is just as important as what we put in! In fact, we only include ingredients that downright love your skin and respect its natural balance. Because all skin can be sensitive at times; pollution, stress, irritants, changing weather, lack of sleep and city living, there’s a million reasons why your skin can feel a little sensitive and need the extra care and kindness. 


This is why if an ingredient comes up short against our strict mildness criteria, it doesn’t get anywhere near our products, and gets added to our list of ingredients that we leave out. This is part of our ongoing quest to keep our products as pure as possible – so don’t be surprised to see this list grow! You can always trust our skincare will be both gentle and effective on the most delicate of skin. End of story. This list includes: 

  • All our products are free from artificial perfumes that can upset your skin. Any light odor you smell is coming from an active ingredient.

  • Artificial dyes and colourants are only there to make products look prettier and can overload your skin. We don’t believe in adding anything that doesn’t benefit your skin’s natural renewal process.

  • Yep, we keep all our products free from alcohol* since it can dry out your skin, weakening your skin’s natural barrier.

  • Fact: not all preservatives are bad. In fact, some are good and necessary to protect against bacteria. Only those that make the whole product safe and kind to skin make it into our products, so you'll never find harsh chemical preservatives in Simple.

  • Soap is a drying agent that will get rid of the essential natural oil on the surface of your skin. This effect is amplified if you rinse your face with hot water (so stick to cool or tepid water ehn rinsing, we say!)

Want to know what makes skin sensitive?

Learn more at the skin sensitivity triggers section.

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2. Our skin-loving ingredients

We only use the kindest actives, replicating those already present in healthy skin. Our skin is alive, always looking for balance and the best way to keep it feeling healthy is to seek out ingredients that respect your skin’s natural ecosystem. We also use the kindest possible preservatives (no one wants their favourite product becoming a hotbed for bacteria!).

Discover more about Simple skincare ingredients here.

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3. Caring for sensitive skin

Even though we leave out the harsh ingredients we still like to test our products to make sure they’re absolutely safe for your skin. We make sure our finished products are as kind to your skin as possible. So, we put them through the wringer to make sure that they come out skin-loving on the other side. In fact, all our products are:

Dermatologically Tested
pH-balanced to your Skin


  • Hypoallergenic

    We run strict tests for allergens and irritants to avoid your skin reacting to our products, to help keep skin happy.

    Dermatologically Tested
    All our products are dermatologically-approved and safe to use on sensitive skin.

    This is a fancy way of saying that our products won’t clog your pores. We test our products to make sure our they’ll help keep pores clear, and not cause blemishes, redness or sensitivity.

    Ophthamologically Tested
    The skin around the eye is delicate and needs extra special care. We put all our eye products through specialized testing, to ensure their suitability for use around the eyes.

    pH-balanced to your Skin
    We test the pH of all our products to make sure that the levels are matched to your skin – vital for making a milder, gentler product.

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4. Our commitment

When it comes to being green, it doesn’t stop at the color of our packaging! Here at Simple, it’s at the heart of everything we do. But it’s not easy, we learn every day. We’re constantly looking for smarter, more recyclable packaging options and more sustainably sourced cartons and ingredients. Simple is kind to skin and to animals too. We do not test our products on animals. We believe products that are safe for humans can be developed using non-animal approaches.

Find out more here.

"And this is just the start! The world of skincare is always evolving, and we’re always learning. Our goal is to make sure we keep up-to-date on innovations, our free-from list, and committing to kindness, always."

5. Discover more on our story

Where it All Began

Our cleansing revolution started way back in 1960. We were one of the first to offer facial cleansing that said no to the nasties like perfume and colour. And, true to our roots, our products today are still made with no colours or dyes, artificial perfumes or harsh chemicals that can upset your skin. Meaning your skin will love us, always.

* No denatured alcohol