Discover our recycled plastic bottles !
Did you notice our bottles now are a little bit greyish? It's because they are made with 100% recycled plastic (PCR), and they are recyclable too. Win Win!
Simple Biodegradable Wipes is now in market!
The Simple Cleansing Wipes you know and love got a make-over and now they are all biodegradable. Yay! Did you know that all our face wipes are vegan and Simple is certified cruelty-free by PETA? We don't test on animals anywhere in the world.
More on wipes
The UK's #1 Facial Skin Care brand*
Proud to be a PETA certified cruelty-free skincare brand
that is kind to skin, the planet and animals too!
We believe in kindness to skin, our planet and people.