Woman lying on grass with her eyes closed

Our Simple® Philosophy

Kindness is at the heart of everything we do

Right from the get-go, the Simple® philosophy has always been about being kind to skin, even the most sensitive, because all skin can be sensitive at times.

1. Our free-from list 

At Simple®, what we leave out of our products is just as important as what we put in! In fact, we only include ingredients that downright love your skin and respect its natural balance.

Because all skin can be sensitive at times. Pollution, stress, irritants, changing weather, lack of sleep and city living, there's a million reasons why your skin can feel a little sensitive and need some extra care and kindness.

This is why if an ingredient doesn't measure up to our strict mildness criteria, it doesn't get anywhere near our products, and gets added to the list of ingredients that we leave out. This is part of our ongoing quest to keep our products as pure as possible-so don't be surprised to see this list grow! You can always trust our skincare will be both gentle and effective on the most delicate of skin. End of story. This list includes:

  • All our products are free from artificial perfumes that can upset your skin. Any light odor you smell is coming from an active ingredient.

  • Artificial dyes and colorants are only there to make products look prettier and can overload your skin. We don't believe in adding anything that doesn't benefit your skin's natural renewal process.

  • Yep, we keep all our products free from alcohol* since it can dry out your skin, weakening its natural barrier.

  • Soap is a drying agent that will remove the essential natural oil on the surface of your skin. This effect is amplified if you rinse your face with hot water. (So we say stick to cool or tepid water when rinsing!)

  • • No added phthalates

    • No harsh chemicals that can upset your skin

    • No added parabens

    • No silicones

    • No alcohol (denatured ethanol)

    • Non-animal derived

Want to know what makes skin sensitive?

Visit the skin sensitivity triggers section of our website to learn all about it.

Smiling girl wearing a yellow T-shirt and sunglasses in the summer sun

2. Our skin-loving ingredients

We use only the kindest ingredients, replicating those already found in healthy skin. Our skin is alive, always looking for balance, and the best way to keep it feeling healthy is to seek out ingredients that respect your skin's natural ecosystem. We also use the kindest possible preservatives. (Nobody wants their favorite product becoming a hotbed for bacteria!)

Discover more about Simple® skincare ingredients here

Cross section of an Aloe Vera plant on a gray background

3. Testing for sensitive skin

Even though we leave out the harsh ingredients, we still like to test our products to make sure they're absolutely safe for your skin. We make sure our finished products are as kind to your skin and eyes as possible. So we put them through the wringer to make sure they come out skin-loving on the other side. In fact, all our products are:

pH-balanced to your skin


  • Hypoallergenic
    We ensure that your skin doesn't react to our products, to help keep skin happy.

    All our products are dermatologist-approved and safe to use on sensitive skin.

    This is a fancy way of saying that our products won't clog your pores. We test our products to make sure they'll help keep pores clear.

    The skin around the eye is delicate and needs extra special care. We put all our eye products through specialized testing to ensure that they are suitable for use around the eyes.

    pH-balanced to your skin
    We test the pH of all our products to make sure that the levels are matched to your skin-vital for making a milder, gentler product.

Close up on a woman massaging cream into her cheek

4. Our commitment

We're constantly looking for smarter, more recyclable packaging options and more sustainably sourced cartons and ingredients. We are kind to skin and kind to the planet.

Find out more here

"And that is just the start! The world of skincare is always evolving, and we’re always learning. Our goal is to make sure we keep up-to-date on innovations, our free-from list, and our commitment to kindness, always."

5. Discover more on our story

Where It All Began

Our cleansing revolution started way back in 1960. We were one of the first to offer facial cleansing that said no to nasty additives like perfume and color. And true to our roots, our products today are still made with no colors or dyes, perfumes or harsh chemicals that can upset your skin. Meaning your skin will love us, always.

*No denatured alcohol