Simple has always been kind to skin.
We believe clean beauty should be accessible to everyone and we are working at making all of our products more sustainable, more ethical, more natural and always free-from harsh chemicals.
It all started with no perfume nor colour, but it now goes much further than that! Harsh chemicals can upset your skin, or have a negative impact on the planet. So why use them?
We don’t think they’re needed, and instead commit to excluding them systematically! We only use ingredients that have passed our strict mildness criteria, so that our products are perfect for even the most sensitive skin
