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The UK's #1 Facial Skin Care brand*

Proud to be a PETA certified cruelty-free skincare brand 

that is kind to skin, the planet and animals too!

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Sensitive Skin and Air Conditioning

Great for keeping us cool when the weather gets hot, but not-so-great for our skin. Discover why air conditioning can increase skin's sensitivity.

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Stress and Sensitive Skin

Stress can sometimes have a negative impact on our skin. Who knew? Find out more about how stress can cause your skin to feel sensitive.

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Diet and Sensitive Skin

A balanced diet with lots of water is the right idea. But how does diet impact your skin? And can your diet make skin feel more sensitive?

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We believe in kindness to skin, our planet and people.

Kind to skin


Kind to planet


Kind to animals


Kind to people


Kind to skin happiness

Simple has always been kind to skin.

We believe clean beauty should be accessible to everyone and we are working at making all of our products more sustainable, more ethical, more natural and always free-from harsh chemicals.

It all started with no perfume nor colour, but it now goes much further than that! Harsh chemicals can upset your skin, or have a negative impact on the planet. So why use them?

We don’t think they’re needed, and instead commit to excluding them systematically! We only use ingredients that have passed our strict mildness criteria, so that our products are perfect for even the most sensitive skin

Simple cleansing bio wipes

Simple believes in kindness to planet.

We work to do our part leaving the smallest and kindest footprint possible. We make positive changes to reduce our impact on the environment and work continuously to become a more sustainable brand:

- Ensuring our packs are recyclable

- Reducing or eliminating plastic from our packaging

- Using recycled plastic in our packaging

- Sourcing our ingredients sustainable

We’re not perfect, but we’re working on it! 

Peta Cruelty-Free logo

Simple is kind to animals too!

Real kindness means caring about our non-human friends as much as we do about our skin. We think that to be truly kind you have to be kind to animals too. Simple does not test on animals anywhere in the world and we are certified cruelty-free by PETA. 

Most of our products are also vegan certified, look out for the logo on back of pack!

Three smiling people

Spread Infectious Kindness!

We believe there is a lot of kindness in the world, we just don’t always see it or talk about it. 

We believe that a positive, kinder mindset can make a real impact. We want to dial up the kindness and spread it, as kindness is contagious. 

You can’t always control the world around you, what OTHERS do and say: 

But you can control YOUR behaviour, your beliefs, and how you impact others.

You have a choice. 

Choose Kindness, it’s contagious!