Girl wearing a green dress holding a bottle of Simple Micellar Water

What Is Micellar Water? 

Micellar water is a beauty buzzword we've all heard. Sure, it looks just like regular water, but in fact it’s packed with a whole host of cleansing benefits for your skin. As a super gentle (rinse-free!) cleanser, it’s a beauty editor’s best friend, lifting impurities and make-up without stripping skin of its protective oil barrier.

How does micellar water work?

The science behind Simple® Micellar Cleansing Water is actually pretty smart—it’s our most advanced cleanser yet! Packed with tiny particles called "micelles," these clever little cleansing bubbles actively attract make-up and impurities like a magnet. They trap and dissolve dirt, oil and make-up, lifting them off your skin (using a soft, soaked cotton pad), without disrupting your skin’s natural lipid barrier.

A diagram to show how Micellar Water works

Micellar water benefits

What are the benefits of micellar water? Oh, there are many! Unlike some foamy cleansers, which can strip our skin of its natural oils, leaving it feeling dry and irritated, micellar water cleanses skin of make-up and impurities without upsetting its natural balance. It effectively removes make-up, cleanses, unclogs pores, tones and boosts skin’s hydration all in one step, no rinsing required!

“Micellar water boosts your skin’s hydration level by 90%.”

Micellar water ingredients

Not just your regular H20, this gentle cleanser includes skin-loving ingredients like Triple Purified Water, Pro-Vitamin B5, Vitamin B3 and Vitamin C to help restore, soften, smooth and gently condition your skin. Our micellar waters are also alcohol-* and oil-free, contain no artificial perfume or colors, and no harsh chemicals that can upset your skin.

A close-up of water droplets on a grey background
"Want to try one now? Simple® Water Boost Micellar Cleansing Water instantly rehydrates skin and there’s no need to rinse. Winning!"

How to use micellar water

Whether you’re starting or ending the day, micellar water makes a great cleanser or refresher. Soak a cotton pad in the micellar water and sweep it over your skin to lift make-up and impurities. Stubborn make-up? No problem. It’ll work to thoroughly clean and remove make-up, minus irritation. Just hold the micellar-soaked cotton pad over your eyes for a few seconds before wiping away. It’s so effective you don’t have to rub. Prefer a wash-off cleanser? That’s OK! Micellar water can be a great extra step in your routine and can also act as a refreshing toner post-cleanse. Multitasker? Winning!

Girl using a pad to remove eye makeup

So, what is micellar water? Now you know! A game-changing beauty basic that’ll soon become your essential skincare staple. You'll want to pick the best micellar water for you, so the next question is which one to choose.

*Denatured alcohol