Flat lay Simple Eye Make-up Remover products with coloured eyeshadows, make-up brushes and mascara on marble countertop.

Simple Skincare Spreads Kindness to Community with #KindisSimple Campaign

From August to September 2019, Simple® is paying your kindness forward
for every #KindisSimple pledge shared on social media

Holding kindness at the heart of everything we do, Simple® Skincare actualises our benevolent commitment to others by spreading kindness through the launch of #KindisSimple campaign. In August and September 2019, Simple® is partnering WOMEN:girls, a local cause-driven not-for-profit organisation (NPO), to spread kindness within the Malaysian community.

Kind is our mission. Beyond being kind to skin by creating the gentlest facial products with only pure, skin-loving, ingredients that works in harmony with sensitive skin, we inspire people to be kind to our community and planet as well.

Bringing to life our belief that a simple act of kindness can go a long way, Simple® invites all Malaysians to stand with us and pledge #KindisSimple. To further spread kindness, we will pay kindness forward through WOMEN:girls with a 3-Step-Starter Kit.

How to pledge steps image

As a token of appreciation for standing in solitude, Simple® is extending a pack of complimentary Cleansing Facial Wipes 7s, available for redemption at all physical Guardian stores from 1 to 31 August 2019.


Kind words from our community have motivated Fatin to pay kindness forward with her passion by further spreading it through skateboarding. Choose kindness by pledging #KindisSimple with us and Fatin to wipe away harshness in society, and we will pay your act of kindness forward to WOMEN:girls with a 3-Step-Starter Kit.



Being kind is so simple. By being kind to our planet, we are being kind to our home. Pledge #KindisSimple and join us and Melissa to make our world a better place by saying no to that straw or the extra plastic bag. A simple step can go a long way!



Sharing our belief that a simple act of kindness can go a long way, Naddy spreads kindness through her fun and light-hearted content by making everyone happy! Pledge #KindisSimple with her and make a difference by lighting Malaysia with gleeful smiles. Together, let’s be kind!


Simple® x WOMEN:girls

WOMEN:girls was founded to help young girls and women realise their potential as role models and become agents of change. Bringing kindness to their skin and inspiring them with our kindness philosophy manifested in our 3-Step Starter Kit, Simple® and WOMEN:girls will spread kindness by encouraging our future generation of women to always choose kindness at the heart of everything they do.

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