Frequently Asked Questions

Do you have questions about Simple?

  • Our products contain ingredients that are gentle on your face and work in harmony with the skin’s natural renewal process. Our products have undergone rigorous, dermatologist-supervised clinical testing, including the stringent Sensitive test, and were found to be suitable for all skin types, including sensitive skin. The products contain gentle chemicals, but they do not irritate your face.

  • Simple products do not contain scented raw materials from either natural or artificial sources. And the same applies to colors, Simple products do not contain raw materials with colors.

  • No Unilever products are tested on animals, and our company is committed to completely ending animal experimentation. The vast majority of our products reach the consumer without their raw materials having been tested on animals. There are certain cases, in which particular testing is demanded by law or there is no other alternative for meeting the regulatory requirements in some countries.

    Since the beginning of 2014, a law has been in effect in Israel prohibiting the marketing of cosmetics where the production process includes animal experimentation, and the Ministry of Health has determined authorized alternative testing methods. All Unilever products marketed in Israel comply, of course, with these requirements. 

  • The green series, Kind to Skin, is the brand’s flagship series and is true to its name, being gentle and kind to your skin. The series is suitable for all skin types, even sensitive skin! It contains ingredients that are kind to your skin, without perfumes or artificial colors, or harsh chemicals that can irritate your skin, is alcohol and paraben free, and does not contain animal-derived ingredients.

    The blue series, Water Boost, is suitable for dry or dehydrated skin. It helps soften and refresh skin that by addressing the five signs of dehydrated skin: dryness, roughness, feelings of tightness, dullness, and dry dehydration lines. The series is enriched with skin essential minerals, is free of perfumes or artificial colors and does not contain harsh chemicals that can irritate your skin.

  • Most Simple brand products do not contain animal-derived ingredients. 

  • Like other facial care products, unopened Simple products last for an average of 900 days. After opening, each product has a different shelf life, noted on the package. Consumer surveys in the past have shown Simple products to be extremely effective.

    The formulas of Simple products are unique. We are committed to removing any ingredients that can be harmful to your skin, while also ensuring that every single one of our products has been proven to be effective. Our products undergo market research surveys, rigorous clinical testing, and tests of effectiveness as compared to our competitors, to ensure that we supply the effectiveness the consumer seeks, without using ingredients that can damage their skin. All claims about effectiveness on the packaging are 100% true and confirmed!

  • The Kind to Skin (green) series products have not been tested on animals and do not contain animal-derived products. We are currently in the process of certifying our products as suitable for vegans, and we will update our website when we are awarded official certification. We will be able to update you about this very soon.

  • Our products have undergone rigorous clinical testing, including the stringent Sensitive test, and were found to be suitable for all skin types, including sensitive skin. In addition, the products were found worthy of including the marketing claims of being dermatologically tested, hypoallergenic, and non-comedogenic. Simple eye care products have been ophthalmologically tested. Of course, a product should not be used if there is a known sensitivity to one of its ingredients. In the case of an allergic reaction, stop using the product immediately.

  • Simple understands that perfumes can cause reactions for some skin types. We believe that facial skin care products need to be appropriate for all skin types, even the most sensitive, and therefore we do not include artificial scents in any of our products. Due to the lack of artificial scents, our products retain the natural scent of the ingredients, or sometimes have no smell at all—in any case it is for a good reason!

  • During pregnancy, your skin becomes more sensitive and your sense of smell can be stronger, so look for products with no perfumes or artificial colors, or harsh chemicals that can irritate your skin.

  • The brand’s products are suitable for all skin types, even sensitive and delicate skin! This has been proven through clinical testing. The Water Boost series, is especially intended for dry or dehydrated skin.

  • It depends. Age, environment, lifestyle, and nutrition, your hormonal activity, as well as your clothes and jewelry, can all trigger your skin to suddenly become sensitive. All skin can become sensitive, sometimes due to external reasons such as air pollution or cold weather.

  • To maintain healthy skin, we need to use the right products and adopt an appropriate beauty routine, including applying the beauty products to our face in the correct order. 

    Step 1: Make-up removal: cleansing wipes/make-up remover/micellar cleansing water

    Step 2: Thorough cleansing: micellar cleansing water/facial wash

    Step 3: Moisturizing: some type of moisturizing cream

    Step 4: Skin nurturing: masks and serums

    Our brand series offer a complete nurture routine, and these series will eventually include an expanded range of products.

  • As noted on the product packages, in the Kind to Skin series, the Moisturizing Face Wash, Micellar Cleansing Water, Eye Make-Up Remover, Light Moisturizer, and Rich Moisturizer, do not contain alcohol. Likewise, Water Boost's Micellar Facial Gel Wash, Micellar Cleansing Water, and Gel Moisturizer, also do not contain alcohol, although this is only stated in the list of ingredients and not on the product package.

  • All our products have undergone rigorous and stringent dermatologist-supervised clinical testing. Here is a list of the tests and the purpose of each:

    ·        A dermatological test - the purpose of the test is to examine whether a particular product can cause redness or trigger irritation in people with normal, healthy skin. The test is conducted by a dermatologist.

    ·        A test for the claim of being “hypoallergenic” - the purpose is to determine whether the cosmetic can trigger an allergy in people with normal skin. Here, too, the testing is carried out by a dermatologist.

    ·        A test for the product’s suitability for sensitive skin - the purpose is to determine whether the cosmetic can trigger irritation in people with sensitive skin. The test is only considered admissible if all results are negative, making the test extremely stringent.

    ·        A test for the claim of being “non-comedogenic” - the purpose is to examine whether there is an increase in the number of comedones (black spots) after using the tested cosmetic.

    ·        An ophthalmological test - this test is carried out for products intended for use in and around the eyes. The purpose of the test is to check whether the cosmetic causes sensitivity to the eyes. It is carried out by an ophthalmologist.

    Each product package notes which clinical tests it has undergone.

  • The full list of ingredients appears on the product package/on the brand website.*

    *The list of ingredients on the website is correct at the time of publication. It is always important to check the product packaging.

  • You can use the same product to remove make-up from the face and eyes, but using separate products can improve cleansing results! The eye-cleansing products contain different types of ingredients, to enable easy and thorough removal of dirt and makeup, including waterproof mascara.

  • Cleansing water is a liquid that generally completes facial cleansing. It is used to collect waste and dirt, close pores, and rebalance the pH level, which is the skin’s basic initial protective level. Cleansing water should only be used after using cleansing milk or facial wash.

    The two main ways in which it differs from micellar cleansing water are:

    1.      Cleansing water usually contains alcohol that helps clean the skin, but dries it out and causes the skin to feel it lacks moisture, elasticity, and comfort. In contrast, micellar cleansing water performs the same cleansing action gently and effectively, and does not contain alcohol that dries out the skin, but rather essential ingredients that increase the skin’s moisture levels.

    Micellar cleansing water can be used as a daily cleanser as the first step in a daily beauty routine for gentle cleansing and make-up removal, and, most importantly - it  does not need to be rinsed off afterwards.

  • There is no one answer to this question. Each product has its own functionality and where the time element is noted, it will be found on the product label. For a cleansing or makeup removal product, the results for cleanliness are for the particular point in time when the product is applied, whereas for moisturising there is reference to both the immediate effect as well as the later one for regular and long-term use.

  • The current range of products does not have any specific products for extremely oily or acne-prone skin. However, skin suffering from acne is usually sensitive and delicate, oily or extremely oily, and requires thorough yet gentle cleansing for the face.

    When treating this type of skin, you can use cleansing and moisturizing products suitable for all skin types that were tested in clinical tests and found to also be suitable for sensitive and delicate skin, without perfumes or artificial colors, and without harsh chemicals that can irritate the skin.

    The series are comprised of products for thorough and gentle cleansing, such as micellar cleansing water and products for caring for and moisturizing the skin, that contain gentle skin-friendly ingredients that do not clog the pores.

  • Of course. There is no reason for men not to use the products, actually quite the opposite.

  • There is no specific mention or claim about anti-aging on the products, and this is also irrelevant for the market the brand targets. However, to maintain healthy, glowing and young-looking skin for many years ahead, we recommend beginning to care for facial skin from a young age, using a beauty care routine and the right products that do not cause redness or irritation to the skin, but rather pamper it.

    All our products contain gentle, skin-friendly ingredients and have been dermatologist tested using rigorous and stringent clinical testing, but do not contain perfumes or artificial colors, nor harsh chemicals that can irritate the skin. (The Kind to Skin series does not contain alcohol, parabens, or animal-derived ingredients.)

  • To expand on the previous answer - our products do not irritate the skin or upset its natural balance for skin cleanliness or moisture, and therefore benefit all ages from young to old. However, our target market is young, and therefore we currently do not have products marketed specifically to the older market.