The UK's #1 Facial Skin Care brand*

Proud to be a PETA certified cruelty-free skincare brand 


that is kind to skin, the planet and animals too!

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Stres dan Kulit Sensitif

Stres terkadang bisa berdampak negatif pada kulit kita. Cari tahu lebih lanjut tentang bagaimana stres dapat menyebabkan kulitmu terasa sensitif.

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Make up dan Kulit Sensitif

Make-up menyebabkan jerawat, iritasi, kulit sensitif dan….mengotori sarung bantal kamu!

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Diet dan Kulit Sensitif

Diet seimbang dengan banyak air adalah ide yang tepat. Tapi, bagaimana pola makan berdampak pada kulitmu? Bisakah diet membuat kulitmu terasa lebih sensitif?

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Matahari, Panas dan Kulit Sensitif

Kami telah menjelajahi bagaimana cuaca panas, sinar UV, dan AC dapat membuat kulit terasa lebih sensitif.

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Kulit Sensitif dan AC

Di hari yang panas, begitu nyamannya memakai AC yang begitu dingin. Tapi sayangnya, dinginnya AC sebenarnya tidak begitu baik untuk kulitmu.

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Keringat, Olahraga, dan Kulit Sensitif

Keringat sangat baik untuk mendinginkan tubuh kita, tetapi bisa membuat kulit agak sensitif ketika dibiarkan terlalu lama.

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Harsh Ingredients and Sensitive Skin

Did you know artificial colours can make skin feel sensitive? Even your fave fragranced cream can irritate your skin! Here's what to look for.

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Semua Jenis Kulit Bisa Menjadi Kulit Sensitif

Tahukah kamu, bahwa semua jenis kulit kadang bisa menjadi kulit sensitif? Ya! Apapun jenis kulitmu. Pelajari lebih lanjut di sini.

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We believe in kindness to skin, our planet and people.

Kind to skin


Kind to planet


Kind to animals


Kind to people


Smiling woman

Simple has always been kind to skin.

We believe clean beauty should be accessible to everyone and we are working at making all of our products more sustainable, more ethical, more natural and always free-from harsh chemicals.

It all started with no perfume nor colour, but it now goes much further than that! Harsh chemicals can upset your skin, or have a negative impact on the planet. So why use them?

We don’t think they’re needed, and instead commit to excluding them systematically! We only use ingredients that have passed our strict mildness criteria, so that our products are perfect for even the most sensitive skin

Simple cleansing bio wipes

Simple believes in kindness to planet.

We work to do our part leaving the smallest and kindest footprint possible. We make positive changes to reduce our impact on the environment and work continuously to become a more sustainable brand:

- Ensuring our packs are recyclable

- Reducing or eliminating plastic from our packaging

- Using recycled plastic in our packaging

- Sourcing our ingredients sustainable

We’re not perfect, but we’re working on it! 

Peta Cruelty-Free logo

Simple is kind to animals too!

Real kindness means caring about our non-human friends as much as we do about our skin. We think that to be truly kind you have to be kind to animals too. Simple does not test on animals anywhere in the world and we are certified cruelty-free by PETA. 

Most of our products are also vegan certified, look out for the logo on back of pack!

Three happy people

Spread Infectious Kindness!

We believe there is a lot of kindness in the world, we just don’t always see it or talk about it. 

We believe that a positive, kinder mindset can make a real impact. We want to dial up the kindness and spread it, as kindness is contagious. 

You can’t always control the world around you, what OTHERS do and say: 

But you can control YOUR behaviour, your beliefs, and how you impact others.

You have a choice. 

Choose Kindness, it’s contagious!

* Berdasarkan data Nielsen ScanTrack (Total UK, tidak termasuk NI) untuk Perawatan Kulit Wajah Kecantikan, 12 bulan hingga 24 Februari 2018 (Hak Cipta © 2023, The Nielsen)