Our story

The Simple brand was born in the UK in 1960 and was the first to create a cleansing product with no perfume and no color. This unique positioning was designed to care for sensitive skin. Today, Simple is the UK's #1 skincare range — made with no dyes, perfumes or harsh irritants that can upset your skin. Simple made it's debut in the US in 2012 with products suitable for all skin types — especially sensitive skin — with skin loving ingredients and added vitamins for natural, healthy-looking skin. Scroll through the timeline below for a glimpse at the Simple heritage.

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