Our Philosophy

Because skin is born to be sensitive,

Simple® is born to be kind.

What we’re all about

For over 50 years we’ve pioneered a kinder approach to skin. In fact, it’s become something of an obsession. Over time we’ve really got to understand skin; what it does and the everyday challenges it faces. And we’ve learnt that when something is as delicate and precious as skin, it deserves only the kindest care.

At Simple® we believe that skin is born to be sensitive. 

Our skin is under pressure every day; be it stress or air conditioning, changing weather or pollution. The fact is - all skin is sensitive, in the sense that all skin has a relationship with the world around us; it lets us know when things are going right, and when they’re not. So there we have it. Sensitive skin is not a skin type, restricted to a few people; it’s just how skin is – all skin.

So how did it all start? Simple® was born in the UK in the 1960s and was the first UK skincare brand to formulate a cleansing product that contained no color and no perfume; designed to care for even the most sensitive skin. The Simple® soap was even recommended by doctors for those prone to skin irritation. Since launching in 1960, we have stayed true to our philosophy.  

We believe that what we leave out of our products is just as important as what we put in them.

Simple® says no to harsh chemicals, artificial perfumes and dyes that can upset your skin. Instead, we use only our purest possible, skin-loving ingredients, so you can trust all our products to be kind to sensitive skin. 

At Simple®, we believe that skincare should be straightforward.

We don’t believe in strange ingredients, confusing claims, unnecessary packaging or complicated routines. We don’t’ want to overcomplicate things - we believe good skincare should fit around you. After all, there’s more to life than the bathroom mirror.  

We believe that great skincare is about more than just products. 

Now that’s something many skincare brands may not admit on their website. Our approach to skincare works from the inside and the outside. That’s why we created the Simple® Advisory Board : A team of experts who can help you get to know you skin from the inside and out.

Looking to the future, we've set ourselves the challenge of not only being kind to you and your skin, but being kind to the planet too. We’ve already made quite a few changes - we’ve done away with unnecessary leaflets and we ‘ve ensured all our cartons are all recyclable.   And there’s more still to be done- watch this space.

So that’s what we’re all about: showing your skin the kindness it deserves. The world is tough enough already. Isn’t it time to be kind?

PS: If you also believe in the power of keeping it Simple®, join us on My Simple® ... And you’ll be the first to know the latest news, get excusive rewards and lots of advice from our experts, tailored to you and your skin.